Chat Conference

The event for all things WeChat marketing, mini-programs, customer support, chatbots, KOLs, e-commerce and more...

March 8, 2019

Shanghai, China

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Produced by

SPRING EDITION

How to re-energize your WeChat marketing efforts in 2019 to get sales!

ABOUT THE EVENT

Join us at the Chat Conference, the original WeChat Conference

for social and digital marketers since 2015.


This unique and intimate one-day event is a blend of great attendees, an intriguing agenda, a gorgeous venue, humor, debate, Q&A and quality networking. It is designed for decision makers from marketing/advertising/media departments to discuss the latest trends in WeChat marketing, e-commerce and customer support and how to implement them into practices.

This conference will gather again the most dynamic WeChat experts, consultants, technology vendors, digital marketers and social media managers from leading companies in Shanghai.

SPEAKERS & PANELISTS

Thomas Knoop

GM and Co-Founder

Livecom China

Regina Zhang

Founder

REVERT

Rajan Kandola

Business Director

Reprise

Kai Hong

Chairman

JINGdigital

Horris Tse

Co-Founder & Managing Director

WeMine

Davy Huang

E-commerce Consultant Azoya

If you are interested to speak/share on this topic, email us at speak@entrepnr.com

Amy Yuan

Marketing Consultant

IFiori Gardening Magazine



Sylvia Li

Independent Digital Marketing & CRM Consultant

Romain Henriot

Asia Chief Operations Officer

Splio

Phoebe Gao

Associate Director Marketing

Oxford University Press

Michele Mascolo

Senior Marketing Manager

IT Consultis

Ding Bo

Business Development Director

China Youzan

SPEAKERS & TOPICS

Confirmed topics and speakers include:

- What Tencent’s Recent Update Can Tell Us About the Future of WeChat by Rajan Kandola, Business Director, Reprise

- What to do and What Not to do with WeChat Marketing by Sylvia Li, Independent Digital Marketing & CRM Consultant

- Don't pay a professional KOL, turn your existing customers into a mini KOL for free! by Thomas Knoop, GM and Co-Founder, Livecom China

- An Investigative Look into WeChat Engagement Rate by Horris Tse, Co-Founder & Managing Director, WeMine

- New Retail and Mini-Program by Ding Bo, Business Development Director, China Youzan

- Mistakes Brands Make on WeChat Marketing by Regina Zhang, Founder, Revert

- Wechat, to engage educational services in the customer journey by Phoebe Gao, Associate Director, Marketing, Oxford University Press

- Finding Accurate Customers by Wechat: Do & Do NOT by Amy Yuan, Marketing Consultant, IFiori Gardening Magazine

- How to Leverage and Activate Segmentation and Personalization on WeChat by Michele Mascolo, Senior Marketing Manager, IT Consultis

- Accelerate Social Selling With WeChat Work by Kai Hong, Chairman, JINGdigital

- Identifying and engaging customers among your WeChat followers: best practices and case studies by Romain Henriot, Asia Chief Operations Officer, Splio

- Beyond Marketing: How Does WeChat Commerce Fit Into Your China Strategy? by Davy Huang, E-commerce Consultant, Azoya


Other topics to be discussed include:

- Latest trends and insights of Wechat platform

- How to implement mini-programs effectively

- H5 vs. Mini-Programs: pros & cons

- Wechat social CRM and loyalty program

- KOL & Influencer marketing on Wechat

- How Brands Can Collaborate with the Right KOLs and Achieve Their Expectations?

- Content creation best practices on Wechat

- How to amplify Your Brand through Wechat?

- Wechat for B2B - Challenges & Opportunities

- Using Chatbots to engage customers and scale your business on Wechat

- Gamify your advertisement on Wechat

- and many more topics to be discussed during the panel discussions...

PROPOSED AGENDA

10:00

Registration

We will hit off with getting to know each other while waiting for the late ones.

10:30

Speakers' Presentations

and panel discussion with questions from the audience

  • What Tencent’s Recent Update Can Tell Us About the Future of WeChat by Rajan Kandola, Business Director, Reprise
  • What to do and What Not to do with WeChat Marketing by Sylvia Li, Independent Digital Marketing & CRM Consultant
  • Don't pay a professional KOL, turn your existing customers into a mini KOL for free! by Thomas Knoop, GM and Co-Founder, Livecom China
  • An Investigative Look into WeChat Engagement Rate by Horris Tse, Co-Founder & Managing Director, WeMine
  • Panel with previous speakers

12:00


Buffet Luncheon & Networking

13:00


More Speakers' Presentations

and panel discussion with questions from the audience

  • New Retail and Mini-Program by Ding Bo, Business Development Director, China Youzan
  • Mistakes Brands Make on WeChat Marketing by Regina Zhang, Founder, Revert
  • Wechat, to engage educational services in the customer journey by Phoebe Gao, Associate Director, Marketing, Oxford University Press
  • Finding Accurate Customers by Wechat: Do & Do NOT by Amy Yuan, Marketing Consultant, IFiori Gardening Magazine
  • Panel with previous speakers

15:00

Coffee/Tea & Networking Break

15:15



More Speakers Presentations

and panel discussion with questions from the audience

  • How to Leverage and Activate Segmentation and Personalization on WeChat by Michele Mascolo, Senior Marketing Manager, IT Consultis
  • Accelerate Social Selling With WeChat Work by Kai Hong, Chairman, JINGdigital
  • Identifying and engaging customers among your WeChat followers: best practices and case studies by Romain Henriot, Asia Chief Operations Officer, Splio
  • Beyond Marketing: How Does WeChat Commerce Fit Into Your China Strategy? by Davy Huang, E-commerce Consultant, Azoya
  • Panel with previous speakers

17:00


End of the Conference

BECOME AN EXHIBITOR

  • 100+ potential customers eager to meet you
  • Convenient downtown location with easy access from subway
  • 1-day Format – ideal for vendors with minimum resources and team
  • Booth prices are ONLY RMB 1,900 so don't wait to confirm and book your spot!

    BLOCK YOUR SPACE NOW at mh@entrepnr.com

ORGANIZERS & PARTNERS

SIGN UP FOR THE EVENT NOW

Gemma, 2F, 20 Donghu Road

(corner of Huaihai Middle Road), Shanghai

March 8, 2019

RESERVE YOUR SEAT NOW

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